Customer Acquisition Programs
Identify creditworthy businesses and new consumers most likely to respond to new offers. Using Experian's immense databases, target-marketing platforms and market intelligence, you can make customer acquisition more cost-effective and less risky. Optimise your efforts by targeting only viable customers likely to convert to your brand.
Experian's Customer Acquisition Programs, Products and Services:
Database Management and Software
Our data management software and services can keep your customer data clean, accurate and up to date, to achieve a true view and deep understanding of your contact base.
Customer and Business Information
Reduce costs, increase productivity, identify new opportunities and gain deeper customer insights into your target markets with our accurate business and consumer data.
New Customer Acquisition
Identify and target your best prospects with our unique data assets and unrivalled experience. Gain the depth and quality of information to find the most responsive and valuable customers for your organisation.
Strategic Customer Research
Identify new business opportunities, quantify risk and make informed decisions using our research services to achieve competitive advantage in your marketplace. Gain online competitive intelligence to improve your website’s performance over that of your competitors.
Customer Insight and Analytics
Improve your customer insight using our wide range of tools and techniques, off-the-shelf and bespoke solutions to deliver a measurable ROI. All supported by our expert consultants, statisticians and business analysts.
Email Marketing and Optimising Online Communication
Ensure you deliver personal, relevant and meaningful messages to your consumers using Experian’s insight, analysis and targeted email marketing tools to improve your customer’s experience, online presence and email marketing.
Retail Marketing
Plan retail marketing networks and sales territories, allocate media expenditure, set local sales targets and allocate resources with insight and confidence.
Application Processing
Automate and manage your customer application processes from end to end. Our application processing tools offer rapid, flexible decisioning to maximise customer value, manage risk and reduce bad debt.
Analytics and Modelling
Predict how applicants and consumers will behave in the future by turning data into powerful information to manage risk or to enhance your marketing strategy.
