Connecting with your customers in a multi-channel world
Whitepapers
Marketing data, insight and technology
Putting data at the heart of your marketing strategy is critical to more effectively target and acquire new customers and retain valuable existing ones, especially in today’s competitive market place.
Experian Marketing Services provides powerful data and insight online and offline, together with the people
and technology to act on it.
We help clients make better marketing decisions at the right time – taking complex problems and delivering simple solutions.
Data and Insight
- Prospect Marketing
Acquire profitable new customers from all channels - Data Cleansing and Enhancement
Get an accurate, 'clean' and clear view of your customer data
B2C - Online service
B2C - Software
B2B - Customer Management
Segmentation, analytics and insight into your customers to drive growth and retention - Customer Engagement
Develop 1-2-1 consistent customer dialogues across all contact channels - Spatial and Location Planning
Link your customers with location planning online and offline
Digital Marketing
- Digital Analytics
Understand and leverage your data to drive increased ROI from online activity - Online Intelligence
Insight into online consumer behaviour and trends - Digital Communications
Email and mobile marketing solutions - Social Media Marketing
Technology to power social media advertising campaigns - Audience Targeting
Use data across channels to improve targeting and campaign ROI