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Find out how iMarketer can help you to execute complex, end-to-end multi-channel campaigns, which drive results for your business.
iMarketer: the intelligent multichannel campaign management and analytics solution
Multichannel campaign management and marketing data analysis
iMarketer is an end-to-end campaign management and marketing data analysis solution, providing users with a database platform and suite of software tools to enable organisations to:
- Collate their data from multiple sources into a single repository
- Build an accurate and unified picture of every customer
- Understand customer purchasing behaviours and segment effectively
- Undertake comprehensive campaign performance and customer analysis
- Build targeting models and perform campaign management planning
- Execute complex multichannel campaigns
- Quickly analyse results and run campaigns on time and precisely on target
- Successfully track social media, website and campaign activity
iMarketer also enables organisations to gain greater insight into their customers by enriching customer data with Experian contact (email, telephone, mobile), demographic, segmentation, credit, suppression and spatial data.
How can iMarketer help me with my multichannel marketing planning, execution, campaign and customer analysis?
iMarketer provides the tools and data to improve the effectiveness, efficiency and speed to market of multichannel marketing campaigns, supports strategic marketing analysis and planning, and the timely distribution of marketing results and key performance information.
Use iMarketer to:
- Improve understanding of your customers, their interactions with you and preferred communication channels (online and offline)
- Engage with each customer at an individual level - ensure marketing messages are relevant, timely and deployed through the most effective and customer preferred channel
- Segment customers by product and service line, view overlaps in customer segments
- Identify profitable and non profitable customers
- Reduce the time it takes to set-up and execute marketing campaigns
- Provide the wider business with a dashboard view of up-to-date, consistent and accurate marketing performance and customer analysis
- Empower non-technical users with the ability to perform tasks that would usually require IT or analytical skills
- The iMarketer solution combines advanced software and database technology, with access to an extensive range of contact, enrichment, spatial and suppression data.
- The solution offers a flexible deployment model – hosted on-site by the organisation alongside any existing data warehouse solutions or hosted and maintained by a third party.
- Designed for all levels of business user, dependent on their requirements. From high level dashboard performance and reporting views, to tactical modelling, analysis and campaign execution.
High speed, high capacity, cost effective, intuitive business intelligence from your desktop
The challenge of implementing truly multi-channel marketing activities is intensifying with email marketing, MMS and social media increasingly becoming part of today’s marketing mix. Now more than ever, marketers are constantly looking for cost-effective, easy to use, results driven business analysis tools to enable their multi-channel communications. Juggling data management, campaign creation, deployment, analysis and reporting needs to be done in a consolidated manner to free up the time of marketers to do what they do best: nurture meaningful relationships with customers and prospects.
Experian iMarketer is a high performance, multichannel analytics, reporting, modelling and campaign management database solution. A wealth of customer, account, transactional and product data can be integrated in one single database with the option of overlaying Experian’s extensive range of enrichment and prospecting data onto this.
Extremely flexible, Experian iMarketer can be hosted either in house by the client or externally by a 3rd party, and is easily configurable to any internal systems architecture. Experian offer a complete range of consultancy services to take you from business case, through implementation to seeing tangible ROI.
Benefits
Generate greater value from your customer base:
- Integrate customer, product, transactional, contact and response data into a single database to have a complete view of the relationships you have with individual customers
- Create a comprehensive single customer view, using Experian proprietary name and address matching solutions to enable improved targeting, relevance and effectiveness of each marketing message you deliver
- Gain greater insight into a customer’s lifestyle and future behaviours by overlaying Experian’s wealth of enrichment data onto the contact base
Maximise your budget:
- The modular structure enables organisations to develop the solution over time, according to individual requirements and budget
- Easy to use software tools empower marketers with the ability to undertake tasks which would traditional require IT resource
Support increasingly complex multi-channel marketing strategies:
- Integrate online and offline contact and response data to deliver the most effective and efficient multi-channel campaigns. Deliver the right message at the right time, via the right channel
- Enable multichannel marketing including integrated email deployment and automated campaign response updates, via the industry leading Experian Cheetahmail email platform
Improve access to customer data and business MI - Make customer information, marketing performance and KPI reports available to the wider business through intuitive, user friendly reporting dashboard tools
- Analytical, modelling and reporting tools enable marketers to quickly and easily create a range of marketing performance related reports on the fly
- With simple click and drag functionality you can build your own models with the capability to analyse hundreds of millions of records in seconds
- Easily incorporate 3rd party data such as Experian’s complete range of proprietary data assets – Contact, Credit, Suppression, Enrichment, Spatial
Specifications
- Experian’s unique, proprietary name and address cleansing and match key processing software to enable the creation and maintenance of a comprehensive single customer view
- iLoader ETL tool for the creation of bespoke automated data loads
- Proprietary Alterian database engine for extremely rapid load and query performance
- Intuitive and easy to use Data Discovery and Visualisation (DDV) module
- Analytical reporting module for the creation of ad hoc and automated reports
- Business case development
- Online and offline data integration and digital marketing strategy
- Bespoke report design and delivery
- Analytical, consultancy and strategic planning services
The core package includes:
Clients can also pick and choose from additional software and data packages to customise their iMarketer solution to meet specific business requirements and budgets.
Experian also offer a complete range of professional consultancy services to support you at any stage of your marketing cycle and use of iMarketer:
About Experian Ltd
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
