Understand customers for marketing

Experian's data and insight allows you to build the clearest picture of your customer base, to enable more effective customer enhancement, retention and acquisition strategies.

To learn more about understanding your customers for marketing, contact us today »

Now more than ever it is crucial to keep your current customers loyal and keep them spending. But, how well do you understand your customers, and what is happening in their lives which may impact future spending?

With our data and insight into the UK Consumer we can help you fill those information blind spots and reveal opportunities for customer enhancement.

Benefits

• Improved customer understanding allows for better targeted communications which are relevant to each customer
• More effective churn management as you focus on working with customers who are likely to stay with you
• Improved return on investment and efficiency through focussing marketing spend where it will have most impact

What we do

Experian owns and manages a vast range of data sources with information on 49m UK adults. With both the broadest and deepest reach of any UK data provider we can give you the information you need to help retain and grow your customer contribution.

How we do it

Experian data takes information from a range of sources and combines it to create a single accurate view of the UK consumer. Data sources to deliver customer enhancement include:

Lifestyle Data - In excess of 340 lifestyle/demographic variables on 49m adults

Profiling and Segmentation Data- Understand your customers with demographic, segmentation and behavioural data covering every UK household

Consumer Segmentation -  Gain insight into your customers' lifestyles, behaviours and attitudes with our Demographic Classifications and Behavioural Classifications

Suppression and Validation - Avoid the legal, financial and reputational implications of contacting people who can't or won't respond

E-append - Add email addresses of over 20m consumers to your existing customer data

Tele-append - Enhance your customer and prospect data with up-to-date telephone numbers

Intact - Online data cleansing and suppression service

Link - An intuitive software solution for building a consolidated Single Customer View

Credit Data- Credit information drawn from 450m UK Accounts

Club Canvasse - Transactional data on 23m consumers who shop at home

Insurance Renewal Appending - Approximately 20m renewal dates that can be appended to customer or prospect data to help identify customer cross-sell opportunities

Why Experian

Experian has over 25 years' experience, providing data consultancy and direct marketing expertise to companies of all sizes, in many vertical markets.

Our data is updated on a monthly basis, to ensure that you are always using the
most accurate and up to date data available in the market.

To learn more about understanding your customers for marketing, contact us today »