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Marketing Insights
Read all our latest articles, blogs, whitepapers, case studies and news.
Agency & reseller
Provide your clients and prospects with the best service by utilising our wealth of data and expertise.
Goad plans and reports
Improve your retail locations insight past, present and future.
Marketing Information Services
Providing a detailed understanding and analysis of consumers, markets and economies in the UK and
around the world, past, present and future.
Our insight and analysis helps you implement better and more informed decision making to drive integrated marketing and optimise your engagement with consumers in any line of communication.
Our consumer profiling and market segmentation services provide a deep and rich understanding of consumers and local markets to help you improve marketing effectiveness and realise a measurable, increased return on your marketing investment.
Drive customer acquisition
Use our detailed understanding of consumers and local markets to drive more effective, targeted communication and acquire more profitable customers.
Understand customers
Develop your understanding of customers' demographics, lifestyles and behaviours to manage customer relationships more effectively and improve the profitability of your marketing.
Understand customers for marketing
Maximise location value
Maximise the performance of locations by unlocking the value of your customer and local market data to gain a deeper understanding of people and places, minimise risk and identify investment opportunities.
Improve site and network performance
Optimise tenant and product mix
Optimise communications
Optimise your engagement with customers across all media by developing smarter and more relevant contact strategies to improve the effectiveness of your marketing communications and maximise return on your investment.
Plan marketing more effectively
Support end-to-end multi-channel campaigns
Improve email marketing performance
Latest articles and blogs:
» Showdown! Online Marketing versus Direct Mail
» 5 top tips for effective email marketing
» Are you targeting your high value customers?
» Segmentation - is value the missing piece?
» 7 predictions for retail in 2012
» Young and not so reckless; how to engage digital natives over the long term
» Three reasons for facing the future of digital advertising
» 5 recommendations for using segmentation online
» The evolving role of digital data
» Using segmentation to drive online strategies
» The future of online shopping
» How can marketers use data to achieve true customer engagement in today's multichannel reality?
» 5 questions to ask before implementing multi-touch attribution
Latest whitepapers:
» Essential data quality management
» Connecting with your customers in a multi channel world
» Exploiting the single customer view to maximise the value of customer relationships
» Harness the power of data to drive marketing ROI
» Marketing consultants: they aren't what they used to be
» Avoiding the segmentation trap
» Banking on the Facebook generation
» 10 steps to define your customer relationship requirements
» Lost in space? How spatial analysis can direct your market strategy
Latest case studies:
» COOK
» Express Distribution
» London Calling
» Primesight
» Standard Life
» Triumph
April 2012
Multi-channel data deluge drives higher consumer expectations
January 2012
Experian helps STV to put its viewers centre screen
December 2011
Experian submits strategy to help revive Britain's High Streets
November 2011
Experian launches industry’s first on-the-move location planning app
September 2011:
» Experian upgrades pre-screening credit risk tool to help financial services organisations market responsibly
» The new generation of Britons driving the social shopping revolution
August 2011:
» Revealed - The consumers who can help save the high street
June 2011:
» Unveiled - The changing financial face of Britain
April 2011:
» The rise of the 'Tupperware Tourist'
January 2011:
» Bang & Olufsen appoints Experian to identify future store locations
December 2010:
» Uncovered: The Real Middle Britain
October 2010:
» Canterbury is the UK's Digital Hotspot
April 2010:
» Agile approach not economic recovery is key to marketing success
April 2010:
» Motorway Man remains key to election success
February 2010:
» Experian unveils UK's most fashionable towns
June 2012
Online Marketing Show
27-28 June - Olympia, London
