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Experian Marketing Services provides powerful data and insight online and offline, together with the people and technology to act on it. We help clients make better marketing decisions at the right time – taking complex problems and delivering simple solutions.
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Holiday insights from Experian
We’re looking forward to the festive season at Experian Marketing Services and to celebrate we’re releasing a new insight every working day in the run-up to Christmas.
Make sure you keep up by checking this page on a daily basis or let us keep you posted by following us on Twitter @ExperianMktgUK.
1 December
This December, 350 million hours will be spent shopping online by the UK Internet population. This translates to an average of 8 hours and 45 minutes spent per person on shopping websites over the course of the month.
» Find out more about Online Intelligence
2 December
Cyber Monday (5 December) will be the biggest pre-Christmas shopping day online with 85 million visits to retail website from UK Internet users.
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5 December
2.1 billion visits will go to online retail sites in December with new record peaks in traffic both pre and post-Christmas.
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6 December
The highest email open rates during Christmas last year were achieved with the key word combination of 'sale' and 'Christmas/New Year'. This was closely followed by '%off' and 'Christmas/NewYear'.
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7 December
34% of consumers will choose to shop online this Christmas rather than visit stores.
» Find out more about Consumer Insight
8 December
Lego will be the most searched for toy this Christmas, in particular Lego Star Wars games and sets.
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9 December
Did you know that a Facebook fan is 46 times more likely to visit the related website than a non-Facebook user?
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12 December
10% of consumers will use mobile in-store this Christmas to check prices before purchasing.
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13 December
Hull will be the online shopping capital of Britain in December 2011, with proportionally more people doing their Christmas shopping online than any other city in the UK.
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14 December
New Homemakers, Terraced Melting Pot and Upper Floor Living are the 3 Experian Mosaic consumer groups driving social commerce this Christmas.
» Find out more about Experian Mosaic
15 December
The fashion sector will be the most reliant on Facebook traffic this Christmas, with TopShop, River Island and ASOS among the biggest recipients of Facebook traffic.
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16 December
Monday 19 December will be the biggest day of December for online Grocery visits as people do last-minute food shopping but also check store opening times across the Christmas period.
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19 December
The most searched for flight destination this December will be New York.
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20 December
12 million hours will be spent watching video clips on BBC iPlayer this Christmas, with the biggest driver of traffic being the Dr Who Christmas specials.
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21 December
Searches for the post-Christmas sales will start earlier than ever this year, with eager shoppers starting to do their research online as early as Christmas Eve.
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22 December
Friday 23 December will be the biggest day of December for retailers receiving traffic from email as multi-channel retailers prepare their customers for the post-Christmas sales.
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23 December
25 million hours will be spent on Facebook on Christmas Day alone as friends share messages of goodwill. On sundays, Facebook ads are seen by 13% more people and acquire 8% more clicks than the average .