Age Verification

Pre-screen people by age to ensure appropriate offers are made.

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What can it do for me?

Organisations are under increasing pressure to ensure that their direct marketing is appropriate and in line with regulatory requirements.

How can we help you?

Age Verification utilises a combination of Experian proprietary data and public record information to help your business accurately ensure that an individual is over 18 before marketing.

A few key facts

  • Industry regulators such as the Direct Marketing Association and the Advertising Standards Authority make provisions to protect under eighteens from receiving unsuitable marketing communications. Your organisation must adhere to industry regulations to prevent enforcement action being taken .
  • Protect your brand’s reputation - if you don’t consider the target audience of your marketing campaigns, you could be damaging your brand.
  • Protect your organisation from compliance issues - by confirming individuals are over 18 Experian’s Age Verification supports responsible marketing.

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