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What can it do for me?

Consumer Market Sizer provides an assessment of past, present and future market size and market size shares at the local level.

How can we help you?

Consumer Market Sizer is a database made up of historical estimates and forecasts of household spending at a very local level, drawing on a host of Experian’s core local area data sets, including Mosaic, Experian’s demographic data and town-level economic and socio-economic forecasts. This ensures that policy changes and consumer mood swings are reflected in the estimates and forecasts.

A few key facts

• Consumer Market Sizer provides Output Area and postal-sector-level estimates and forecasts (2001-2016) of household expenditure for over 100 categories of spending covered in the Expenditure and Food Survey. Factors such as policy changes and consumer mood swings are reflected in direct estimates and forecasts of local spending levels.
• Data is updated on an annual basis and can be provided as an Excel spreadsheet for internal analysis or as a UK dataset for geographical analysis and mapping within Experian's Micromarketer Generation3 software.

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