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Want to talk to us about these solutions?
- email us
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or call us on:
08700 12 11 11 - visit the Business Information website
What can it do for me?
With comprehensive database-cleaning services from Experian you can bring your business information up to date. Then you can drive profitable and successful direct marketing campaigns through the use of accurate and complete data.
How can we help you?
Business data is constantly changing. More than one in 10 businesses move every year, executives come and go, telephone numbers change and marketing databases quickly become out of date. It's our business to log these changes as and when they happen in the National Business Database (NBD).
Data Hygiene from Experian ensures data integrity for more effective marketing and customer relationship management. With ever increasing legal and regulatory requirements, we will also ensure that your data is fully compliant. This includes screening against the preference service files.
A few key facts
- Typically, a third of data held in the UK's corporate databases will be incorrect and out of date.
- Millions of pounds are wasted every year on inaccurate B2B mailings. Data cleansing will minimise this loss.
- Every year, businesses move, executives come and go and telephone numbers change.
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