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What can it do for me?
The UK fashion sector is highly dynamic, drawing its influences from a global market dominated by seasonal trends, variations and aspirations. It is both market and brand driven.
Fashion Segments takes account of the diversity of an individual's perceptions and attitudes towards brands and fashion trends. It places every adult in the UK into one of 35 distinct behavioural types split by gender.
How can we help you?
Fashion segments describe an individual's attitudes towards fashion and brands, and behaviour towards types of clothes, stores visited and the frequency, value and purpose of shopping trips. This helps retailers and manufacturers position their products more effectively in the clothing, footwear and fashion accessories market.
A few key facts
- The classification has been developed in association with Taylor Nelson Sofres' Worldpanel Fashion market research. This means that it can keep pace with the ever changing trends in the purchasing behaviour of consumers for fashion and brands.
- Fashion Segments is available for use on a bureau basis or in-house, as a licensed directory to augment your customer database, or for use within your own mapping software for geographical analysis.
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Geographical information solutions
Where Britain Shops
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