Lifetime Value Score

Predict the lifetime value of a customer before you acquire them.

What can it do for me?

Score your home shopping prospects, enquirers, active and lapsed customers according to their future lifetime value.

How can we help you?

Powered by up to 6,000 variables, spanning the entire UK population, Lifetime Value Score uses lifestyle, demographic, transaction, permissible credit and consumer classification data to build a detailed picture of your top customers.

A few key facts

  • Effectively score prospect and third party lists to identity who to mail.
  • Suppress unprofitable prospects and customers.
  • Reduce cost per acquisition.
  • Reduce mailing volumes or supplement with additional score prospects from National Canvasse.
  • Improve response and conversion rates.

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