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What can it do for me?

Experian's market size and share database is created using the British Market Research Bureau's Target Group Index (TGI) survey. The database is created by modelling responses to over 300 of the most popular questions on the TGI survey using Experian's Mosaic UK classifications. This results in a set of modelled estimates on the lifestyles, behaviour and consumption of consumers for every postal sector or Output Area in the UK.

How can we help you?

Experian's market size and share database provides organisations with an understanding of the broad characteristics of local markets. It enables you to evaluate market share and potential for growth and analyse this data in relation to local areas.

A few key facts

• Target Group Index is a single-source marketing and media survey that identifies target audiences across a wide range of consumer goods and services including demographics, lifestyles, media, FMCG purchasing habits, motoring and DIY. It is based on a nationally representative sample of 25,000 adults and is updated annually. The market size and share database uses two years of combined data from the TGI survey and is updated annually.
• The market size and share database includes a library of Mosaic profiles and the most popular questions from TGI. This is particularly useful for those organisations that don't have access to customer data but who want to understand the demographic and lifestyle characteristics of customers in their market. The database provides estimates of consumer behaviour for local areas by modelling the Mosaic profiles of consumers to questions from TGI for every postal sector and Output Area in the UK.
• The market size and share database is available in a variety of formats, including reports, maps, electronic data files, via the Internet, as pre-packaged datasets or within Experian's desktop mapping software, Micromarketer Generation3.

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