Contact us
Want to talk to us about these solutions?
- email us
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or call us on:
+44 (0) 115 968 5005 - visit the Micromarketer Generation3 website
What can it do for me?
Micromarketer Generation3 is Experian's geographical analysis software that provides customer profiling, catchment definition, sales territory analysis, data modelling, mapping and visualisation in one easy-to-use application. Available to use on your desktop PC, network or online, it provides you with access to the very latest in geographical analysis technology.
How can we help you?
Micromarketer is supported by Experian's global data catalogue. This gives you access to some of the world's most comprehensive and detailed information on individuals, businesses, markets and economies. The data includes business and consumer demographics, business and consumer classifications, economic forecasts, local area data, retail and business information, geographical areas and digital map cartography.
"Ekornes selected Experian because it has delivered the best consumer classification tools through the best available mapping data software."
Jim Diefenderfer
Sales and Marketing, Ekornes
A few key facts
- Micromarketer incorporates best of breed GIS mapping and visualisation. The map-driven user interface makes it easy to use, whilst its powerful geographical analysis tools provide enormous flexibility for interrogation, analysis and visualisation of data.
- Micromarketer's dynamic database allows for easy storage and retrieval of data, to switch between new and old data sets, and to add data from different geographies and countries.
- Micromarketer's flexible reporting and mapping makes it easy to compile and share information, create customised reports and maps, illustrate multiple data sets and integrate dynamic multimedia visualisation.
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