• Home >

What can it do for me?

Mosaic Commercial is a multi-dimensional classification system specifically designed for business to business (B2B) marketing. By giving you a better understanding of your business customers, Mosaic Commercial can help you to target your communications more effectively and increase the profitability of your B2B marketing.

How can we help you?

Mosaic Commercial categorises UK businesses into 13 groups and 50 distinct types on the basis of a number of key performance criteria, including business behaviour, performance, activity and propensity.

A few key facts

• Mosaic Commercial is built using data from Experian's National Business Database (NBD). This is one of the largest repositories of information on registered and non-registered companies in the UK, covering 3.77 million business locations and 3.45 million businesses. The data includes information on business demographics, classification and purchasing behaviour.
  
• Mosaic Commercial is a classification system that enables businesses to visualise and analyse their commercial customers and identify the characteristics that make them more likely to be profitable, loyal customers.
"Commercial Mosaic works really well and gives us that extra detail and granularity that makes all the difference."

Mike Turner
Head of Customer Relationship Strategy, Wolters Kluwer

• Mosaic Commercial can be used to profile and analyse existing business address information and to understand the characteristics of current customers. Linked to Experian's National Business Database, it can also be used as a tool for list selection and prospect targeting in the recruitment of new customers.

Related product

• About Experian

• © Experian 2010. All rights reserved.