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What can it do for me?
Experian’s Mosaic Daytime classification provides small area estimates of daytime population for the whole of Great Britain.
How can we help you?
It is an invaluable source of information for any organisation that relies upon an accurate understanding of weekday daytime populations, including their socio-demographic composition.
A few key facts
- In addition to counts of total residential and daytime population, the database includes estimates of age and employment for adults aged 16+, as well as daytime populations split by Mosaic's 61 UK types and 11 groups.
- Information from Mosaic Daytime can be augmented with data from Experian’s Mosaic Commercial database to provide a comprehensive understanding of the business profile of an area, in association with counts of daytime working populations.
- Mosaic Daytime is available for use on a bureau basis, in-house as a licensed directory to augment your customer database or for use within your own geographical mapping software.
Related products
Mosaic Commercial
Classifying the UK's business universe
Mosaic UK
The consumer classification for the UK