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What can it do for me?
Experian's Mosaic Public Sector classifies all UK citizens on the basis of their needs for public services, providing a comprehensive view of society enabling policy decisions, communications activity and resource strategies to be applied at the most granular level of geography. Utilising over 400 data variables it classifies all UK citizens into 61 types and 11 groups providing an accurate and up to date view of citizens and their needs.
How can we help you?
Mosaic Public Sector is linked to specific data sources from health, education, criminal justice, local and central government. This gives you an unrivalled insight into every citizen in terms of their requirements of these services. Additionally, it provides a common currency that enables the same citizen to be viewed in the same way by all public bodies, thereby assisting joined-up government and partnership working.
"The Mosaic analysis provides us with a sharper definition of deprivation than can be obtained by using the Indices of Deprivation alone…"
Dr. Sohail Bhatti
Director of Public Health, Huddersfield Central & South Primary Care Trusts
A few key facts
- 46% of the data used to build Mosaic Public Sector is updated annually. This means that Mosaic Public Sector can monitor changes in the demographic characteristics, behaviour and lifestyles of citizens in response to their demand for public services.
- Mosaic Public Sector uses a variety of authoritative sources of public sector research including the British Crime Survey, National Pupil Database, Hospital Episode Statistics and England and Wales Indices of Multiple Deprivation.
- Mosaic Public Sector classifies the needs of citizens by household and postcode, providing greater accuracy in the analysis of citizen needs and improving efficiencies in the delivery of public services.
Related products
Micromarketer Generation3
Geographical information solutions
Mosaic Origins
Classifying people by their family origins