[an error occurred while processing this directive]
Contact us
Want to talk to us about these solutions?
- email us
-
or call us on:
0115 968 5005 - visit the Business Strategies website
What can it do for me?
Mosaic Scotland is Experian’s classification of Scottish consumers. It has been designed to identify those characteristics that make living in Scotland unique from the rest of the UK, such as different levels of owner occupation and patterns of rurality.
How can we help you?
Mosaic Scotland classifies the population of Scotland into 44 types aggregated into 10 groups and is an essential tool if you want to develop successful marketing solutions tailored to the needs of the Scottish marketplace.
"In the past year... ...the number of our regular givers has increased by almost 50% with a corresponding increase in income. Without Mosaic Scotland profiling, this level of improvement would simply not have been possible."
Frank Nelson MInstF (Cert)
Sense Scotland
A few key facts
- Mosaic Scotland classifies consumers by household or postcode allowing you to optimise the use of the segmentation depending upon the application.
- Mosaic Scotland is validated by a comprehensive programme of fieldwork and observational research covering all of Scotland's postal areas.
- Mosaic Scotland is available for use on a bureau basis, or in-house as a licensed directory to augment your customer database or for use within your own mapping software.
Related products
Micromarketer Generation3
Geographical information solutions
Mosaic UK
The consumer classification for the UK