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For organisations that require annual updates of households and population, Experian has created small area estimates of population, age and gender.
A wide variety of small area data including Census 2001 results, PAF (Postal Address File) counts and lifestyle data are used to track changes in household, population and postal geography. This is then calibrated to match the JICPOPS approved standard based on the most recently available government household and population projections.
Geographical information solutions
Demographic, socio-economic and lifestyle traits of UK consumers