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or call us on:
0115 968 5005 - visit the TrueTouch website
What can it do for me?
Understanding an individual's channel preferences, and how the media informs their choice of product or service and their purchasing behaviour, is of fundamental importance to anyone wishing to maximise the effectiveness of every customer contact.
How can we help you?
TrueTouch enables you to understand the key consumer behaviours that influence the use of media in decision making. This helps you identify the optimum channels for faster, more effective communication.
A few key facts
- TrueTouch classifies every UK consumer into one of 22 detailed behavioural segments, aggregated into six groups. These describe an individual's channel preferences, motivations and promotional orientation.
- The classification is created using Experian's demographic and lifestyle data in association with the Future Foundation's detailed qualitative research of 2,500 individuals motivations and decision making factors.
- The 22 behavioural segments are linked to six decision making styles. These help identify consumers' motivations when using different media and the processes they go through in deciding about products and services.
- TrueTouch is available for use via our bureau, or may be licensed for use in-house within your customer database or mapping software.
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