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Where Britain Shops is the largest survey of its kind ever conducted in the UK. Using hundreds of thousands of responses from across the UK, Experian has created a national picture of consumers' preferred high street and out-of-town shopping destinations.
The shopping centre catchments created by the Where Britain Shops survey are derived from actual customer responses rather than modelled data. This gives a more accurate insight into the pull of each destination. The survey is conducted annually, and the catchments are updated in response to changes in the retail composition of a shopping centre and its attractiveness to consumers.
A comprehensive retail occupancy database for the UK and Ireland
Monitoring and mapping retail locations in the UK and Ireland